
OLLU Athletics has officially partnered with Influxer Merch, a rapidly growing company in the name, image, and likeness (NIL) merchandising space. This collaboration marks a significant milestone for the university’s athletic department, as it seeks to provide student-athletes with greater opportunities to benefit from their personal brands while still competing at the collegiate level.
The partnership will allow OLLU student-athletes to design and sell personalized merchandise that incorporates their name, number, and team affiliation, all while being backed by official university branding. Influxer Merch will handle all aspects of production, fulfillment, and customer service, creating a seamless experience for both the athletes and their fans. This means student-athletes will be able to focus on their performance and academics, while still having a way to generate income and engage with their supporters.
This move is part of a growing trend among college athletics programs that are embracing NIL opportunities in light of recent rule changes. By working with Influxer Merch, OLLU Athletics is positioning itself at the forefront of this evolving landscape. The platform also offers educational resources to help student-athletes build their personal brand, develop entrepreneurial skills, and understand the basics of marketing and e-commerce.
“We’re incredibly excited to partner with Influxer Merch and give our student-athletes a platform to showcase their personal brands,” said OLLU Athletic Director Tom Norris. “This is more than just selling merchandise, it is about empowering our athletes to take ownership of their identity, connect with fans in new ways, and gain valuable experience that will benefit them during their time at OLLU.”
With this agreement, OLLU student-athletes will soon begin launching their own merchandise lines, giving fans the chance to show support in new, personalized ways. The initiative is expected to roll out across all sports and will be promoted through both athletic department channels and Influxer’s digital platform. This partnership reflects a broader mission, which is to empower student-athletes, celebrate individuality, and embrace the new era of college sports.







