OLLU proudly recognizes alumnus Richard Acosta for his extraordinary journey and enduring contributions to education, entrepreneurship, and community service.
Richard Acosta, a San Antonio native raised on the city’s West Side, overcame early challenges and societal expectations to forge a path of success rooted in faith, family, and education. Despite being told he wasn’t “college material,” Richard persevered—working nights, serving in the Air Force Reserves, and raising a family—ultimately earning his degree with honors, Summa Cum Laude, from Our Lady of the Lake University.
In 1975, alongside his wife Celia, Richard opened their first McDonald’s franchise, launching what would become a South Texas legacy. Today, the Acosta family owns 62 McDonald’s locations, employs over 5,000 people, and maintains a $155 million payroll. Their business has supported employees through college, contributed to numerous charities, and raised tens of thousands of dollars for scholarships and nonprofits.
This October, the Acosta family celebrated 50 years in business and Richard and Celia’s 57th wedding anniversary with a rooftop celebration in downtown San Antonio. The event was a tribute to their resilience, generosity, and the transformative power of education and community support.
Richard’s story is a testament to the values OLLU holds dear—service, perseverance, and leadership. His journey from a crowded home in the barrio to becoming a respected business leader and community advocate continues to inspire generations of students and entrepreneurs.
We honor Richard Acosta not only for his accomplishments but for the example he sets: that with faith, determination, and education, dreams can become legacies.
Read the full story here.