OLLU’s new advertising/branding campaign is set to launch today on local television stations, streaming services, through digital display and social media platform ads. The campaign also includes a Search Engine Marketing component.
With the tagline, “Reflection of You,” the campaign seeks to raise visibility of the university and market academic programs. The video spots were developed by advertising great Lionel Sosa, who provided his services pro bono. Sosa has been behind many very successful campaigns at the international, national, state and local levels including campaigns for other Catholic higher education institutions.
To view some of the campaign spots, visit the Branding page on the university website.
As this campaign launches, all members of the community are reminded that student recruitment and retention is everyone’s job. Please remember to provide assistance to any student you encounter, especially those prospective students reaching out to learn more about our university. If you are not sure how
